PUBLIC RELATIONS AS TOOL FOR ENHANCING CONSUMER SATISFACTION (A CASE STUDY OF NIGERIAN AIRWAYS)

PUBLIC RELATIONS AS TOOL FOR ENHANCING CONSUMER SATISFACTION (A CASE STUDY OF NIGERIAN AIRWAYS)

ABSTRACT

In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized.

The study also analyse the public relations strategies and policies management of the organization in question. The study set out further to know how the various Nigeria airways, Enugu consumers perceive the organization. It proceed to examines the importance of the study and then delve into detailed exposition of relevant literature, formulated of researchs and hypothesis out of which three received support while one did not receive support.

Moreover, the history of Nigeria airways Enugu also received due explanation to make the study more understandable. To make the research workable, the researcher use survey method in collecting the data. This is so because considering the nature of the research population and the kind of data needed by the researcher. The researcher further adhered to summarize, conclude and put forward recommendations which hopefully will go a long way in charging the nation of people regarding the Nigeria airways Enugu.

                                                           

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